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Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
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Make Every Platform Work for Your Ads
You’re running an ad.
The same ad. On different platforms. Getting totally different results.
That’s not random: it’s the platform effect.
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🔹 Brand: Fragrance du Bois Lucius | Niche: Luxury niche perfume
📦 What’s landing: Lucius, a high-end unisex fragrance launched by Fragrance du Bois — features premium natural oils and a bold scent profile.
👀 Seen on: Luxury lifestyle creators, niche perfume reviewers, high-end beauty editors
🌐 fragrancedubois(.)com
🔹 Brand: Pete’s Pasta | Niche: High-protein / low-carb pasta food brand
📦 What’s landing: Low-carb, high-protein Italian-made pasta made with durum wheat, fiber-rich and designed for healthier eating
👀 Seen on: Nutrition & diet creators, low-carb lifestyle influencers, food & health micro-influencers
🌐 petespasta(.)com
🔹 Brand: Mary Ruth’s Organics | Niche: Vegan, non-GMO liquid & gummy vitamins / supplements
📦 What’s landing: A wide range of liquid multivitamins, kids’ gummies, plant-based supplements for all life stages — clean label certified.
👀 Seen on: Wellness creators, supplement review channels, family & parenting health influencers
🌐 maryruthsorganics(.)com
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If you’re interested in any brand listed, please contact them directly. All details are publicly available (e.g., Decision Maker’s LinkedIn, Instagram), curated behind a paywall for ease.
🔁 Lead Generation / Email exports will now be available upon request only to ensure fresh data.
As always, do your own research before reaching out.
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